To feature an auction on Ebay costs a lot more then normal Ebay listings, but you have to do it on at least one auction listed at a time. Without the featured auctions your listing traffic will be non-existent and cause your other auctions to sell for much less.
A good strategy for featuring an auction is to list a product or service that is very cheap, very popular and you have a lot of them. It is not a good idea to feature a single product for really low, and then try to sell the same product in your store or normal listing for much higher. The buyers will just wait out the featured auction and then see what the item sells for.
Here is a strategy I used a few years ago while selling DVD’s in Ebay
- Tons of auctions. I listed at least 100 DVD’s a day. All starting at 1 penny, with a very reasonable $5.25 shipping and handling charge.
- I did not combine shipping. You might think I got a lot of complaints when people bought 4 DVD’s from me for 4 cents and $20 shipping, but they all knew that they were getting a good deal.
- If I sold a DVD for a penny, I made about $2.00 in profit after S/h and inventory costs so I need to sell as many as I could each day.
- I listed a feature auction every other day which was a good deal and had high visibility. It was for $1.98 for a DVD, free shipping, and I gave them a list of about 20 DVD’s they could get. If a customer bought just one DVD, I broke even…If they bought more then one, I could ship together and make a small profit, but in general this featured auction was just to get people to look at my other items for sale.
- I sold about 80% of the listings per day for around $1.25 each (plus S/h). About 40% where multiple orders which raised the profit margin because my shipping costs went down. I offered a free DVD on multiple orders, (buy 5 get 1 free).
- This equaled about $300-$350/per day in sales
I explained this to my friends and they jumped onto eBay to sell DVD’s and CD’s, but they all had problems, because they never placed featured auctions to drive the traffic to their other Ebay auctions… they were just too stingy, but in the end they didn’t sell anything and ended up wholesaling their lots on Ebay.
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